Layout for Print Production
BC Backcountry Magazine
Client
Passion Project
Year
2022
The BC Backcountry project was a passion-driven magazine layout designed to showcase the best of British Columbias outdoor adventures. From hiking and camping to backcountry recipes and expert tips, the magazine covers all aspects of outdoor life in BC.
My goal was to design a layout that was not only aesthetically striking but also easy to read and navigate, drawing readers in with engaging visuals and clear, organized content. I paid close attention to every detail, ensuring that the layout supported both the storytelling and the practical aspects of print production.
The final result is a magazine that feels as adventurous as the landscapes it celebrates, while also being set up for a seamless and successful print run.
Mind & Body Spa Booklet
Client
Passion Project
Year
2022
The Mind & Body Spa branding and booklet was a passion-driven design centered around the holistic philosophy of balancing the mind, body, and spirit to achieve optimal health and wellness.
With a focus on the connection between mental and physical health, I created a design that reflected the spa’s mission to nurture the whole person. Mind & Body Spa offers a range of services including acupuncture, massage, facials, yoga, meditation, and aromatherapy, all tailored to support personal health journeys.
The booklet design was crafted to showcase these services while aligning with the spa's tranquil and healing environment. Lavender, known for its calming properties, became a central theme in the branding and booklet layout, setting a soothing tone throughout. To tie the design elements together, I incorporated the half-circle motif from the logo—symbolizing the connection between mind and body—into the booklet. This was brought to life with a unique die-cut on the front cover, revealing a lavender image on the inside page.
The result is a beautifully cohesive, clean, and engaging touchpoint that perfectly represents the spa’s mission and offers a serene experience for guests.
Orthoticare Brochure
Client
Orthoticare
Year
2023
For Orthoticare, a company specializing in orthotics and advanced therapeutic devices, I designed a trifold brochure that effectively highlights the owner’s expertise, services, and product offerings.
Given the technical nature of the services and the detailed information required to describe the products accurately, the brochure contained a significant amount of copy. My goal was to present this information in a way that was both comprehensive and easy to digest. Using design principles, I created a layout that balanced the need for detail with visual appeal, ensuring the content was organized and reader-friendly.
The final design allowed for the inclusion of all necessary information while maintaining clarity and engaging visuals, making it a practical and aesthetically pleasing tool for clients and prospects to quickly grasp Orthoticare’s offerings.
