Brand Identity
Indulge Skincare
Client
Passion Project
Year
2022
The Indulge Skincare branding project was a passion project driven by my desire to create a visual identity for a brand that truly cares about the ingredients it uses. Focusing on whole, simple ingredients that are non-irritating, the brand’s mission is to help individuals achieve clear, healthy, and happy skin.
For the branding, I aimed for a clean, minimalistic, and beautiful design that reflected the purity and integrity of the products. I chose to incorporate daffodils into the packaging design, as they symbolize new beginnings—being the first flowers to bloom in spring. This imagery perfectly aligned with the idea of rejuvenation and fresh starts for the skin, making it a meaningful and fitting symbol for the brand’s values.
Live2Thrive
Client
Live2Thrive Personal Training
Year
2022
The Live2Thrive branding project was created for an online personal training business that values the powerful connection between mental and physical health. While their primary focus is on physical training, mental health and wellness are equally important to their mission.
To reflect this holistic approach, I designed a logo that combines both aspects in a meaningful way. Drawing inspiration from a traditional weight plate, the logo features a circular design with leaves wrapping around the edges, symbolizing growth and balance. The color palette of green and blue was chosen for its welcoming, calming effect, evoking the natural world and creating a positive, uplifting atmosphere—like the green of trees and the blue of clear skies.
The design reflects Live2Thrive’s core values of growth, balance, and well-being, creating a brand identity that is both strong and nurturing.
Livingspring Christian Church
Client
LivingSpring Christian Church
Year
2024
For the LivingSpring Christian Church logo, the goal was to visually represent the powerful biblical story of Jesus and the woman at the well, symbolizing spiritual renewal and the living water that Christ offers. I wanted the design to be both simple and meaningful, with an emphasis on conveying the essence of the story in a timeless way.
The logo features a stylized water element that evokes both the well and the flow of life, reflecting the church’s message of faith, renewal, and community. To stay true to the church's request, I incorporated scripture into the design, creating a harmonious balance that supports the spiritual identity of the brand.
The final logo combines simplicity with depth, ensuring it’s both visually striking and versatile for a variety of applications.
Animal Foster Bank
Client
Animal Foster Bank
Year
2022
For the Animal Foster Bank design project, I aimed to create a logo and brand identity that was both fun and heartwarming, reflecting the love and joy animals bring into our lives.
Taking inspiration from the adorable shape of a dog's nose, I designed a logo that cleverly incorporated this shape into a heart, symbolizing the deep bond between people and animals. The design conveys warmth, care, and compassion, making it a perfect representation of an organization dedicated to fostering animals and connecting them with loving homes.
The overall brand identity is playful yet meaningful, capturing the essence of unconditional love and the positive impact animals have on our hearts.
Highlander Home Inspections
Client
Highlander Home Inspections
Year
2023
For Highlander Home Inspections, the goal was to create a logo that incorporated both the image of a home and the distinctive tartan pattern, reflecting the company’s Scottish heritage and focus on property inspections.
After exploring various layouts, I designed a logo that balances simplicity with detail. The tartan pattern, which is intricate, was carefully integrated along the roofline of the home in a way that maintains visual impact while ensuring the logo remains versatile across different applications. I also created simplified color variations to ensure the logo is adaptable for both large-scale and smaller uses, while still preserving its distinctive style.
The final design is both functional and meaningful, blending tradition with modern professionalism.
